new bottle design for Evian's 2009 limited edition.
Even though water might be naked, sometimes it wants to get dressed up. Renowned fashion designer, Jean-Paul Gautier will be dressing the French mineral water brand, Evian for the October 2008 Fashion Week in Paris.
Gaultier’s Evian bottle design is simple and elegant, stamped with his trademark typeface. And there are actually two different design versions - Prêt-a-Porter and Haute Couture.
But, he’s not the first designer to do this: Christian Lacroix also designed a bottle for Evian in early 2008, to dazzling effect.
Once Gaultier’s bottle is introduced in Paris, the Haute Couture bottle collection will be sold at auctions around the world and all the funds raised from the auctions will go to the RAMSAR organization, which aims to protect the earth’s water resources.
The Evian Pret-a-Porter, or ready-to-wear, Bottle by Jean Paul Gaultier possesses a style that is: “classic, yet modern all at once”. Adorned with a pattern of interlocking snowflakes, the bottle recalls the crisp, icy mountain tops of the French Alps from which Evian Natural Spring Water is derived. Magnified by a unique colour so much known to Gaultier, the majestic blue of the oversized logo and the understated print of the designer's name offers a subtle reminder of a stylish mariner, a mariner that could so easily be found on the shores of Lake Geneva, which the town of Evian borders.
In addition to the Evian Pret-a-Porter Bottle, Gaultier introduced the Evian Haute Couture Bottle, made from Baccarat crystals. Only seven of these bottles will be released worldwide, with these few exclusive carafes travelling around the globe to be exhibited at select locations. "Jean Paul Gaultier has consistently pushed the boundaries of fashion. He is revolutionary in his craft, yet always maintains an air of elegance and class in his designs," said Jeff Caswell, Vice President of Marketing for Evian North America. "In this regard, Gaultier was the perfect fit for Evian. Gaultier has transcended the runways of France to become a household name worldwide, much in the same way that Evian has expanded its presence throughout the globe, ascending from a natural spring water in the French Alps enjoyed by the locals to being one of most favoured drinking waters on earth."